Posted on October 3, 2014 by Taylor Kigar
Have you ever wished that the next time someone asks you where you got your shoes, you could look them straight in the eye and say, “Oh, I got them from the future”?
Just last Friday, a long abandoned space on the corner of Whitaker and Gwinnett finally reopened, taking its second life as a cool new clothing store run by Lauren McCoy, a SCAD fashion design graduate originally from Louisiana. Specializing in new, used, vintage, and retro clothing for both men and women, The Future on Forsyth is a great space filled with bright colors, bold patterns, and statement pieces for all tastes. It’s the perfect addition to Savannah’s eclectic fashion scene, and it’s sure to be a success. The store already had a great turn out for their opening reception on September 26, and they’ve also partnered to do a promotion with the local pedicab company.
“I want it to be a store where people come again and again because they’re always finding something new. I want them to pick things up and say ‘maybe this isn’t something I would wear, but I really like it.’ Everything in the store is special and thought out. Even if you don’t want it for yourself you can still enjoy it, and so there’s a little something for everyone.”
McCoy shops for her pieces all over the country in flea markets, junk shops, and estate sales. She’s primarily the main buyer, however she’s also got her family on board and taught them how to buy too.
Why is the store named The Future? First, it’s McCoy’s great sense of humor. It’s pretty fun to be able to say “Welcome to the future” every time someone walks into the door. However, The Future is also about the future of fashion.
“The future of fashion is really less about branding and more about just what’s fun and unique and personal.”
But don’t just take our word for it, come out and see it firsthand, and don’t forget to treat yourself to a little something from the future!